The Consilium identity, expressed as tokens and primitives.
This page is the canonical reference for the finalized brand system. The mark, color, typography, and composition rules are final. Future page work consumes these tokens and primitives; this route is not linked from the public site and is excluded from search.
Header wordmark, dark variant
/assets/brand/consilium-wordmark-header-dark.svg · sized at 180px (desktop default)
Header wordmark, light variant
/assets/brand/consilium-wordmark-header-light.svg · sized at 180px (desktop default)
Narrow placements and signature glyph
Compact wordmark · narrow mobile and partner placements only
Avatar / favicon · italic i with oxblood acute. Use only where the wordmark would not read.
Four colors. No additions, no gradients.
Navy
#0A1B28
bg-consilium-navy
Primary brand surface
Bone
#F2EEE8
bg-consilium-bone
Reading surface; text on navy
Ink
#141A1E
bg-consilium-ink
Text on bone
Oxblood
#9C3020
bg-consilium-oxblood
Sole saturated accent (under 5%)
Source Serif 4 for reading. DM Sans for system labels.
H1 · Source Serif 4 · Semibold · clamp(48px, 6vw, 84px)
Counsel for growth in complex industries.
H2 · Source Serif 4 · Medium · clamp(28px, 3.5vw, 40px)
Section heading in a reading rhythm
H3 · Source Serif 4 · Semibold · 20-22px
Subsection heading
Body · Source Serif 4 · Regular · 18-20px · line-height 1.55
A patient body voice. Restraint is the point. Sentences are confident, unrushed, and built around evidence rather than ornament. The reader is not asked to admire the page; the page is asked to disappear.
Eyebrow · DM Sans · Semibold · uppercase · 11-12px · letter-spacing 0.34em · oxblood
Section LabelCaption · DM Sans · letter-spacing 0.05em · 13px
Caption, metadata, fine print, attribution.
Restrained controls on navy
Single input pattern
Dividers are hairlines, never shadows
1px / 12% ink
0.5px / 30% ink
1px oxblood (rule under H1)
For footer, legal pages, and letterhead-style surfaces
/assets/brand/consilium-wordmark-formal-light.svg · sized at 220-260px